Trendrr

By: Shuo Jiang

As the NBA playoffs continue into the third round, it worthwhile to look at how each of the remaining teams has performed this season, in terms of 2^nd screen activity. As of today there are four teams left competing for the league championship (the Heat, Pacer, Spurs, and Grizzlies).  Below is a quick analysis of how these teams stack-up.

First we will look at the 2012-2013 season totals for each team, across Twitter, Facebook, GetGlue, and Viggle.

The histograms below are less abstract, but relate the same point:

In terms of the on air scores for each team, here is the results:

Again, the histograms relate the same point visually:

As you can see, much of the conversation occurs during the ‘on-air’ window. The Heat and Spurs have participated in more ‘buzzed about’ games, but the Pacers seem to participate in games that are ‘more buzzed about‘, on average.  When the Pacers have played on national TV, those games have tended to generate nearly 200K 2^nd screen interactions ‘on-air’ (v. the Heat or Spurs, with approx. 185K), but because the Pacers do not appear as frequently on national TV, their total activity volume is less.  This is true for both on-air and total daily activity.

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By:  Katharine Jaruzelski

Back in 2005, NBC rolled out a new remake of a quirky British comedy called “The Office.” The show premiered to high ratings, which quickly fell off, leaving “The Office” on the verge of cancellation by end of its first season. NBC probably would have called it quits after those first six episodes if it hadn’t noticed another interesting trend: the show’s sky-high sales on iTunes.

Last Thursday, the series finale of “The Office” reminded us again of the show’s powerful online presence. The hour-long finale was met with a 584% increase in social media activity over the previous episode, earning it a 16% share of that night’s conversation.

The above graph shows the social activity surrounding “The Office” from the last few episodes of season 7 through the end of its ninth and final season. (The social activity score includes posts about the show on Twitter and Facebook as well as check-ins on Viggle and GetGlue.) Aside from the massive spike in activity during the finale, peaks can be seen at the season 9 and season 8 premieres, and the 22^nd episode of season 7 that marked the departure of lead actor Steve Carell.

“The Office” saw a pretty significant drop-off in ratings after Carell – who played goofy regional manager Michael Scott – left the show. The end of season 7 was met with a large drop-off in social activity as well, but scores rebounded for season 8 and hovered around an average of about 30K until the series finale.

Over the course of its last season, “The Office” proved that a TV show doesn’t need an enormous audience to become a major topic of conversation. CBS’s Thursday night juggernaut “Two and a Half Men” brought in far more viewers than “The Office” during the 2012-2013 season: around 13 million per episode, compared 4 million for “The Office.” However, the two shows’ social activity scores were comparable, with “The Office” averaging about 32K and “Two and a Half Men” averaging 34.7K.

“The Office” initially triumphed over poor ratings with iTunes sales, but it wasn’t the first show to be saved from cancellation by sales in other formats. FOX initially canceled its popular animated comedy “Family Guy” after just 3 seasons due to low ratings. However, strong DVD sales (combined with high ratings for syndicated reruns) convinced FOX to bring the show back after a two-year hiatus. Now, “Family Guy” is preparing to enter its 12^th season as one of FOX’s most talked-about shows. Its social activity score averaged about 60,500 during its 11^th season, and its May 19^th season finale was the 5^th-most talked-about show on FOX that week.

In the end, the influence of “The Office” can’t be summed up with just ratings. The show’s large social media presence – particularly during its series finale – has made it clear that “The Office” was an especially social, fan-driven show.

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Trendrr teamed up with Telemundo to curate viewers’ tweets during the Google+ Hangout they hosted during their upfront on Tuesday. Viewers were invited to tweet with #HispanicHollywood to support their favorite celebrity for a star on the Hispanic Hollywood Walk of Fame.

Throughout the broadcast, Trendrr kept track of the number of #HispanicHollywood tweets.

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Social TV is gaining traction in France thanks to a partnership between Trendrr and the French version of “The Voice” on TF1, as seen in the article “The Voice en mode Social TV.”
“The Voice” has become one of France’s first major social TV programs. It has already established a strong online presence in France through iTunes sales and online bonus features, but now, the program has taken things a step further by featuring viewers’ tweets on air in real time. “326,133 tweets were published during the broadcast of the semifinal on

Saturday,” according to the article. It is the responsibility of the show’s digital team, which is stationed inside the show’s studio and led by Trendrr’s Marc Hernandez, to sort through those tweets and choose which will appear on air. After each singer on the show performs, the digital team selects about 10 interesting reaction tweets and shows them to the producers, who then choose one or two that will appear onscreen after the coaches give their feedback.

Trendrr also provides TF1 with information about these Twitter conversations surrounding “The Voice,” including the fans’ demographics and the candidates they support. According to the article, “Performers saved by the public via [viewers’] votes were the most popular and supported on social networks.”

TF1 can use Trendrr’s information to learn more about its audience and better leverage its advertising spaces. The Twitter tie-in also makes “The Voice” more engaging for fans. According to Vivien Deparois, social media manager at TF1, what they have created is “a completely hyper system: hyper interactive, innovative and very social.”

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Trendrr is on the west coast this week for Digital Hollywood Spring in Los Angeles. CEO, Mark Ghuneim and VP, Meghann Elrhoul, will be on hand discussing the latest in Social TV and 2nd Screen Analytics.  For more information on their particular engagements, see below.

Meghann will be discussing ‘2nd Screen Analytics: Measuring and Evaluating Tablet & Smartphone Usage – Engagement, Data and Trends‘.

When: Monday, April 29th 2013 from 1:00 PM – 2:15 PM.

Where: Ritz Carlton Hotel, Marina del Rey, California, ThinkTank II: Board Room

Mark will moderate a panel focusing on ‘The Social TV Ecosystem: Smart TVs, Guides, OTT Content, Tablets-Smartphones and Apps‘.

There is no separating it – TV viewing and social media have joined hands. TV shows are posting tweets and encouraging an immediate social relationship among viewers. TV celebrities are reaching out to their fan base and viewers are creating a host of social media-TV relationships. As most major websites, from Facebook and Twitter to the TV sites themselves enable their communities to reach other, all roads lead to the further interaction between the TV viewer and social media technologies.

Jeremy Toeman, CEO, Dijit Media

Rebecca Baldwin, VP/GM, Zap2it

Nash Parker, Director, Emerging Technology Commercialization, Alcatel-Lucent

Nick DeMartino, President, Nick DeMartino Consulting

Benjamin Chen, Chairman, Viggle Inc.

Marc Scarpa, Producer / Director x factor digital, Grammy live, incubus hq

Diane Bernard, CEO, FLM.TV

Mark Ghuneim, CEO, Trendrr, Moderator

When: Wednesday, May 1st from 12:30 PM – 1:45 PM

Where: Ritz Carlton Hotel, Marina del Rey, California, Track III: Salon III, H2.0, TV-2013, SmPh-TbLT

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Trendrr 1Q13 Social TV Landscape Report (Part V)

Trendrr.TV harnesses the value of real-time 2^nd Screen Activity for media and advertising.  The following is the 5th and final installment in a series of blog posts on the Social TV landscape in the first quarter of 2013.

AMC is the Top Cable Network in the First Quarter of 2013*

The Top 20 networks represent just a quarter of the cable networks measured by Trendrr, but 2^nd Screen Activity on these networks accounts for 78% of all activity on cable. Below is a look at the Top 20 Networks in Q1 by order of total activity (activity related to sports and special programming is excluded).  AMC, ABC Family and Nickelodeon are the major contributors; take a look at the rest of the networks below.

*air dates only

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For the second year in a row, Trendrr Studio has partnered with Telemundo to power real-time, engaging experiences around the 2013 Billboard Latin Music Awards.   It all happens tonight, April 25, beginning with a red carpet show from 7pm to 8pm EDT, followed by the actual award show from 8pm to 11pm.

Trendrr Studio has developed a whole new “El Pulso” this year with integrations for the Telemundo website, mobile devices, zeebox, and several on-air and display screens.

Within zeebox, you can keep track of the most popular celebrities of the night.  Our vertical on-air integrations will be used by the hosts of the red carpet show during interviews and our horizontal screen integrations will be used during the show to occasionally check the social pulse of the most talked about celebrities.

See who’s already trending on El Pulso, read Telemundo’s press release and make sure to tune in tonight!

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Trendrr 1Q13 Social TV Landscape Report (Part IV)

Trendrr.TV harnesses the value of real-time 2^nd Screen Activity for media and advertising.  The following is the 4th installment in a series of blog posts on the Social TV landscape in the first quarter of 2013.

Broadcast TV accounts for 56% of all 2^nd Screen Activity*

Although top performing shows, namely ABC Family’s Pretty Little Liars and AMC’s The Walking Dead, are frequently found on cable, 56% of all 2^nd Screen Activity is generated from programs on broadcast. This is true, despite the fact that there were fewer broadcast telecasts in the first quarter.

Again, the difference is in sports and specials. Excluding the activity around this type of programming, cable programs would generate 54% of all activity.

Men are driving activity on cable

Men are generating 55% of all activity on cable. However, if their participation in sports and special programming is discounted, male influence decreases dramatically – accounting for only 43% of all activity.

Men are less engaged with broadcast programming, where they account for just 47% of all activity. Take away what they contribute to sports and special programming, and they make up just over a third of all activity.

*air dates only

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Trendrr 1Q13 Social TV Landscape Report (Part III)

Trendrr.TV harnesses the value of real-time 2^nd Screen Activity for media and advertising.  The following is the 3rd installment in a series of blog posts on the Social TV landscape in the first quarter of 2013.

Drama is the Most Engaging Television Genre*

Overall, dramas have earned the highest social engagement from television audiences (with the exception of sports).  Taking into account just over 100 TV dramas, the average show generates almost 45,000 2^nd Screen interactions. Out of a similar number of comedies, the average show generates just over 11,000 interactions. Meanwhile, the average activity for reality programs is not much higher, at about 11,500. It is worthy to note that Trendrr recognizes over 400 distinct reality shows.

The top dramas are provoking some of the largest social responses from TV viewers. The top 3 dramas are breaking 600,000 2^nd Screen interactions every day they are on air.

*Only the premiere episode of Game of Thrones aired in 1Q13

Star-power gives NBC’s Saturday Night Live a boost when it comes to generating social buzz. The cable show Workaholics on Comedy Central easily outdoes major broadcast staples, The Big Bang Theory and How I Met Your Mother on CBS.  BET’s freshman series, Real Husbands of Hollywood also breaks the top 5.

NBC’s The Voice beats FOX’s American Idol (though Idol’s premiere fared better), but A&E’s third season of Duck Dynasty slips in at number 2 based on reality shows with the most social activity. Two freshman series, MTV’s Buckwild and TLC’s Honey Boo Boo also make the cut.

*air dates only

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Trendrr 1Q13 Social TV Landscape Report (Part II)

Trendrr.TV harnesses the value of real-time 2^nd Screen Activity for media and advertising.  The following is the 2nd installment in a series of blog posts on the Social TV landscape in the first quarter of 2013.

Sports and special programming make up nearly 60% of all activity in first quarter of 2013*

Individual television events can elicit tremendous social responses, especially when they’re live national broadcasts.  In the first quarter there were over 205 million social interactions around mostly one-off sporting and special events. These programs generated roughly 60% of all 2^nd Screen Activity in the first quarter.

The chart below illustrates how much activity was added to the regularly scheduled programming by major sporting or special events.

Notable Sports and Special Events Driving 2^nd Screen Activity in the First Quarter 2013:

January:

NFL Playoffs (12M)

BCS Championship Game (5.7M)

People’s Choice Awards (5.3M)

The 70th Annual Golden Globe Awards (3.5M)

NFC Championship (3.3M)

AFC Championship (3.2M)

February

Super Bowl XLVII (52M)

The 55th Annual Grammy Award (15M)

The Oscars (13M)

NBA All-Star Game (3.0M)

March

March Madness (24M)

Kids’ Choice Awards (8.5M)

*air dates only

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