NBA Teams’ 2nd Screen Activity – A Quick Look
By: Shuo Jiang
As the NBA playoffs continue into the third round, it worthwhile to look at how each of the remaining teams has performed this season, in terms of 2nd screen activity. As of today there are four teams left competing for the league championship (the Heat, Pacer, Spurs, and Grizzlies). Below is a quick analysis of how these teams stack-up.
First we will look at the 2012-2013 season totals for each team, across Twitter, Facebook, GetGlue, and Viggle.
|
Team |
Total Activity |
Avg. Activity |
|
Heat |
15,895,458 |
265,896 |
|
Pacers |
4,762,905 |
290,969 |
|
Spurs |
9,210,479 |
269,232 |
|
Grizzlies |
3,374,345 |
282,582 |
The histograms below are less abstract, but relate the same point:
In terms of the on air scores for each team, here is the results:
|
Team |
Total ‘On-Air’ Activity |
Avg. ‘On-Air’ Activity |
|
Heat |
11,839,142 |
181,965 |
|
Pacers |
3,286,644 |
198,819 |
|
Spurs |
5,565,445 |
185,131 |
|
Grizzlies |
2,068,917 |
193,733 |
Again, the histograms relate the same point visually:
As you can see, much of the conversation occurs during the ‘on-air’ window. The Heat and Spurs have participated in more ‘buzzed about’ games, but the Pacers seem to participate in games that are ‘more buzzed about‘, on average. When the Pacers have played on national TV, those games have tended to generate nearly 200K 2nd screen interactions ‘on-air’ (v. the Heat or Spurs, with approx. 185K), but because the Pacers do not appear as frequently on national TV, their total activity volume is less. This is true for both on-air and total daily activity.





