Trendrr: A Wiredset Company

The seasons changed overnight with 10 series ending on May 14. Finales, similar to premieres, typically see higher levels of social engagement from fans eager to be a part of such momentous occasions.

Among the finales were: How I Met Your Mother (Season 7), Hawaii Five-0 (Season 2), Gossip Girl (Season 5), Make It Or Break It (Season 3), and Smash (Season 1). Each of these series finished up strong with the total social activity around their final episodes surpassing the average social activity per episode.

CW’s Gossip Girl and CBS’s How I Met Your Mother had both the higher social activity around their seasons on average and demonstrated the highest lift in activity during their finales. They ranked #3 and #4 respectively on Trendrr.TV Social TV charts.

The April White Paper is part of a monthly release of Trendrr.TV Social TV data addressing the problem of valuing media, understanding marketing and advertising effectiveness as well as production resonance through social data.
Trendrr.tv April White Paper

Do the NBA playoffs count as reality television? Based on this data, it would seem so. All eight of the games made this week’s social TV charts, among shows like American Idol, The Voice and Bad Girls Club. What a mix. – Stephanie Buck

Trendrr is pleased to be participating in Ad Age’s first ever Social TV conference:

Ad Age is hosting the inaugural Social Engagement/Social TV (SE/STV) Conference. The partial-day event will bring together the best minds from the media, social-analytics, brand and agency worlds… [Trendrr CEO] Mr. Ghuneim will moderate an SE/STV panel titled “From Social TV to Better TV: Will the ‘Second Screen’ Deliver for Networks, Brands and Users?” on May 9. The panel includes Chris Stephenson, president of Viggle; Lisa Hsia, exec VP for digital media at Bravo; and Aaron Lilly, senior marcom architect at Microsoft / Bing.

Time:

Wednesday, May 09, 2012 8:00 AM – 4:00 PM

Location:

Hilton, New York
1335 Avenue of the Americas
New York, New York 10019

The most social Playoff game last night was the Nuggets vs. Lakers on TNT. Coming in at #1 on the Trendrr.TV charts with 435,669 on air activity, and 511,386 for the day, the game had more social activity than the two other major games of the day combined. Those games included: Celtics v. Hawks (NBA TV) #3 overall with 172,200 on air activity and 236,388 for the day; and 76ers v. Bulls (TNT) #4 overall with 134,162 on air activity and 180,614 for the day.
Daily activity around Glee was down -15% at 219,501 yet the program still managed to place #2 overall on Trendrr.TV with 160,887 on air activity. The show easily outdid The Voice and held its own against the social din coming from sports fans on cable.

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Broadcast

*Total Activity (SCORE) is a measure of social interaction across key sources: Twitter, Facebook, GetGlue and Miso.

As the NBA Playoffs continue, Heat v. Knicks on TNT was the most social game of the day on Monday. The Playoff game was #1 on Trendrr.TV with 576,491 on air activity. Over the course of the day, activity climbed still higher to peak at 738,815. Three quarters of the social audience were male; 65% of the total audience tweeted from mobile devices.

The Bad Girls were back on Oxygen last night for part one of their Season 8 reunion. The series was #2 on cable with 409,945 on air activity. Daily activity was up +27%. At 460,001, that was enough to top the season 8 premiere of 414,685. In the previous season, daily activity around the part 1 reunion episode reached just 299,241.
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Broadcast

*Total Activity (SCORE) is a measure of social interaction across key sources: Twitter, Facebook, GetGlue and Miso.

*Audience Influence is a metric calculated by averaging the Klout scores of all people talking about a show. Users with 0 Klout are excluded from the equation.

MIAMI – April 27, 2012 – Last night’s exclusive broadcast of Telemundo’s 2012 “Billboard Latin Music Awards Presented by State Farm®” (8PM ET) drew the network’s highest-rated telecast in its 14-year history as the broadcaster of record for the Billboard Latin Music Awards, averaging 2,439,000 total viewers, according to Nielsen. Hosted by renowned television personalities Aylin Mujica and Daniel Sarcos and featuring top musical acts such as Akon, Marc Anthony, Jenni Rivera, Don Omar, Mana, Michel Telo, Paulina Rubio, Pitbull and Prince Royce, among many others, the record-breaking telecast reached a cumulative audience of more than 5.6 million total viewers and averaged 1,287,000 adults 18-49.

Additionally, the red carpet pre-show, “La Alfombra de los Premios Billboard Presented by State Farm” (7PM ET), delivered its best ratings ever with 1,489,000 total viewers, up +16% from the prior year. In addition, the red carpet special averaged 658,000 adults 18-49, up +4% versus 2011. The red carpet pre-show and the awards telecast combined reached a cumulative audience of 6 million total viewers.

On the digital front, the awards show ranked as the #1 broadcast network on the Top Daily TrendrrTV Broadcast Chart, doubling American Idol (202,901) with over 496,000 social activities posted. In addition, Telemundo also ranked the #2 broadcast network with the red carpet show garnering 208,783 social postings. Telemundo delivered a total of 1.1 million unique visitors across all its digital platforms, according to Omniture. The Billboard Latin Music Awards presented by State Farm also became a Worldwide Twitter Trending Topic four minutes into the show.

Locally, Telemundo’s 2011 Billboard Latin Music Awards was #1 in the time period across all stations regardless of language in New York and Miami, among adults 18-49 and adults 18-34. The red carpet pre-show was also #1 in the time period across all stations regardless of language in New York among adults 18-49, and in Miami among adults 18-49 as well as among total viewers.

For complete press release please continue reading.

Trendrr's powers El Pulso: Seamless integration of social data streams into live on air and online content.

Trendrr is pleased to be at Digital Hollywood this Wednesday, May 2nd, to host a discussion of the Social TV marketplace:

The Social TV Ecosystem: Smart TVs, Guides, OTT Content, Tablets-Smartphones and Apps

There is no separating it – TV viewing and social media have joined hands. TV shows are posting tweets and encouraging an immediate social relationship among viewers. TV celebrities are reaching out to their fan base and viewers are creating a host of social media-TV relationships. As most major websites, from Facebook and Twitter to the TV sites themselves enable their communities to reach other, all roads lead to the further interaction between the TV viewer and social media technologies.

Ashwin Navin, CEO and Co-founder, Flingo

Sanjay Reddy, CEO, OVGuide, Inc.

David Adams, Vice President of Corporate Development, Accedo

Seth Tapper, CEO, SecondScreen Networks

Michael Jenson, Business Development and Partnerships, Miso

Marc Karzen, CEO and Executive Producer, Relish

Mark Ghuneim, CEO, Wiredset, Moderator

Digital Hollywood, April 30th – May 3rd

Ritz Carlton Hotel, Marina del Rey, California

Wednesday, May 2nd

12:30 PM – 1:45 PM

Track II: H2.0 -15, ViDeo-19, TV-2012-18, Salon II

The NBA Playoffs scored the most social activity on TV for Sunday. The game with the most resonance on social networks was Lakers v. Nuggets on ABC. Starting at 3:30 EST the game was #1 on broadcast with 418,885 on air activity. Fans continued to comment throughout the day with daily activity reaching 589,514. Celtics v. Hawks (TNT) was #2 on Trendrr.TV with 304,606 on air activity and 425,244 for the day. Clippers v. Grizzlies (TNT) was #3 with 240,296 on air activity. Daily activity was 314,946.  The game with the lowest on air activity was Spurs v. Jazz (ESPN), coming in #3 on cable with 69,780 on air activity. Daily activity was 162,716. For all games, gender skewed male and participation in the social conversation was primarily through mobile devices.

Cable

Broadcast

*Total Activity (SCORE) is a measure of social interaction across key sources: Twitter, Facebook, GetGlue and Miso.

*Audience Influence is a metric calculated by averaging the Klout scores of all people talking about a show. Users with 0 Klout are excluded from the equation.

Trendrr helped maximize Telemundo’s social media efforts for the 2012 ‘Billboard Latin Music Awards Presented by State Farm®’ by bringing a uniquely integrated SocialTV experience to viewers.  Here are the results: