In the latest “Trendrr Graph of the Week” at Advertising Age, Simon Dumenco advocates as only he can, for agricultural subsidies for users of the Facebook application, FarmVille. Thinking about FarmVille, I suddenly saw the light at the end of the recessionary tunnel: Forget about additional government bailouts, jobs bills, etc. There is one money-pit [...]

Earlier today, Jennifer Van Grove of Mashable was kind enough to offer compelling analysis regarding the debut of Trendrr’s real-time dashboard for TV and Entertainment brands (see also TechCrunch‘s “Trendrr Launches Web Charting Dashboard For Entertainment Industry“) illustrating the value of the tool and social web in general. Social media measurement platform Trendrr has just released [...]

Our real-time dashboard has been unveiled and already it is receiving great buzz from the likes of TechCrunch. Leena Rao wrote up a fantastic piece detailing the unveiling of Trendrr’s “entertainment-focused dashboard” which allows film and television industries to garner actionable intelligence to determine future content decisions. As the presence of television content on the [...]

After Tiger Woods’ “much-anticipated” public statement earlier this morning, Trendrr found itself on CNN.com for the first time.  The post, “Web lights up with Tiger Talk”, referenced the volume of tweets that began hitting the clickstream during the 15 minute prepared statement. More than 1,000 Twitter posts per minute contained the word “Tiger” during the [...]

Recently, Mashable’s Adam Ostrow put together some stats and images to illustrate the general early feelings about “Google Buzz” [Twitter Users React to Google Buzz [STATS]].  Regardless of where you stand on the issue at hand (Ostrow broke it into two categories of note at the beginning of his own article: those who think Google [...]

With his latest post at Forbes.com, Jeremiah Owyang posed the question: did Pepsi’s plan to not advertise at this year’s “big game,” instead focusing on digital plans to spread the word about their Internet-based Refresh Project work via social media alone, represent a major misstep by the company?  If you look at the cost of [...]

Simon Dumenco of Advertising Age, after taking a look at Trendrr data regarding the biggest Super Bowl ads, put together another great piece this week.  He posted the image above so that he could focus on the spots that “used celebrities to sell– tracking both the brand and the celeb to see which had more [...]

In a post at TechCrunch, analyzing the Super Bowl commercials for the winners and losers (the stakes were high as slots went for $2.5M this year!), Trendrr received a great plug due in part to some of our great data collection: Unsurprisingly, millions of consumers turned to social networks including Twitter to discuss their favorite [...]

As an agency of the future we have been releasing a suite of software services around digital and social media.   Our company was founded on the premise that technology and marketing / advertising are inseparable.   The two things working hand in hand will result in better user experiences and results for clients.   [...]

We might all be lovers of music, according to Janko Roettgers at NewTeeVee, the Grammys really dropped the ball with their own digital coverage of their own “biggest night in music”: The Grammys were the … online event of the last couple of days. There were 135,000 Grammy-related tweets by midnight Sunday night, according to [...]