In October we are launching a completely revamped version of Trendrr with a new architecture, redesigned user experience and comprehensive work flow process. (We may have mad math and science skills but Trendrr has always been a tool born from marketing and media client needs.)
We are launching Trendrr v3 in the next few weeks. The below graphic — a visual of the system architecture behind Trendrr v3 — represents the most impressive and significant changes we have made.
A selection of some features (we’ll save the rest as a surprise) we are most excited for include:
Real-time processing with intelligence per minute (when available from source)
Comprehensive curation layer (Curatorr): filter by influence, location, celebrity, verified account, hashtag and links. Identify, target and optimize users for advertising, marketing and promotions
Abundant data sources: microblogs, blogs, sales, location-based services, search, social networks, video and more
In-depth real-time dashboards for Twitter, blogs and press: monitor volume, location, sentiment, gender, influence and top links
Detailed reporting and infographics: Instantly export social media insights into beautiful reports
Recommendation engine: Account level suggestions on how to act on jumps in your social media data
Social CRM: Understand what will grow your social customer relationships metrics with our social CRM dashboard
Response layer: Create response groups of influential users for social CRM, customer service and communication programs