Trendrr v3 is here!
We’re excited to announce we have launched a new, revamped version of Trendrr (version 3) with upgrades including a reworked architecture, user interface and data processing engine. We have made these changes based on your feedback. The host of new features in Trendrr v3 will dramatically improve your ability to listen, measure and respond to digital and social media.
User Experience
- An overhauled architecture: The service is faster, more stable and reliable. (GRAPHIC)
- Redesigned UI: The service is built based on your work flow. It has a more intuitive and user friendly interface and design. (GRAPHIC)
- Addresses the most important user needs. Listen, measure, respond to high priority and actionable intelligence first.
- Real-time data processing: Intelligence per minute (when available from source)
- Response layer: Reply / retweet right from your dashboard and work flow. View the most influential tweets first. Curate response groups of influential users on the fly.
- Curation: Real-time filtering of the conversation streams by location, DMA, gender, influence, sentiment, profanity, keyword, link and user filtering.
- SRM (Social Relationship Management): Manage all of your social media accounts in one place. Track changes and results real-time.
- Reporting and infographs: Export social media data into beautiful reports. Any page on Trendrr can be exported into a PDF.
- Competitive analysis: Mix and match data sources into one mashup graph, faster and easier than before.
- In-depth Twitter, blog and press dashboards that identify volume, location, sentiment, gender and influence, links and hashtags.
- Customized project wizard: Setup projects in four simple steps.
- Advanced sentiment analysis: Market leading sentiment analysis engine. Natural language processing and management. (Learn more.)
- Comprehensive data sources: microblogs, blogs, news, sales, search, social networks, video and location-based services.
- New key data sources: Facebook, Foursquare, Gowalla, Collecta. New data sources are added as they emerge.
- Facebook dashboard tracking the Like-economy and segments out demographic data, including gender.
- Foursquare dashboard that tracks real-time checkins, gender, badges, mayorships, location, DMA, and ventures around a place.
- Identify real-time flash or swarm behaviors and target for transaction.
There are no shortage of tools and companies attempting to measure social media. We have focused on this sector for over five years, gaining serious insights through our product experience. After looking at the emerging marketplace, Trendrr has invested in solving what we view to be an industry-wide problem: the lack of a high-end analytics tool that provides listening, measuring and responding in one social media management tool while incorporating key features like curation, reporting and social relationship management.
Trendrr v3 provides this service and more in a simple, but powerful, all-in-one web application. By providing this type of in-depth real-time analytics and intelligence, businesses will now have the toolset to enable actionable decisions that make money, save money and build a brand’s equity. Consider the following key facts and statistics:
- According to a June 2010 study, social media has become the number one emerging medium for lead generation.
- Researchers are harnessing the power of Twitter to predict movies’ success more accurately than prediction markets.
- Companies are using sentiment analysis to improve their business.
- Dell Computers now logs over 100 million consumer interactions online: “I think being more closely connected with customers gives you deeper and better insights, and speeds reaction time,” asserts Michael Dell.
- “One in four (25%) US Internet page views occurred at one of the top social networking sites in December 2009, up 83% from 13.8% in December 2008.”
- Given the anonymity that the internet provides, 1/5 online users is likely to lash out at a brand.
To sign up for a free 14-day trial of Trendrr v3, go here.