Trendrr.TV: The Week in Review 12/16
Trendrr.TV’s weekly wrap up highlights the key insights that we have gathered, showcasing unique trends for the week within aired TV content as well as news from the Social TV industry.
Content Highlights:
As if lying in wait for the past five years, Fear Factor fans poured out across social networks on Monday to talk about the show’s return. The total social activity around the premiere reached a whopping 322K, making it the most social TV show for the evening. For some perspective, when ABC’s Dancing with the Stars premiered in September, it only garnered 186K in total social activity.
On Tuesday night, CMT’s Artist of the Year event celebrated five country music stars in a 90 minute program hosted by Rob Lowe. Sentiment was high around a night that featured numerous celebrity guests and performances. The conversation around the program was dominated by female voices.
As the nomination edges nearer, Republican candidates are hoping to set themselves apart from their colleagues. There were two debates this week, the first on Saturday and another just last night. Both saw huge levels of social activity as people hopped online to weigh in on the issues. The total activity around yesterday’s debate doubled that of The X Factor, making it the second most talked about debate.
Industry Insights:
The New York Times ran an article last week examining TV sitcoms that are turning into hits online. The proliferation of memes, GIFs, hashtags, and tumblr accounts both generate and reflect devoted fan-bases. This success is simultaneously influencing the way sitcoms are written; content is catering to internet humor for web savvy audiences.
After recently announcing a successful round of funding, Miso is wasting no time stepping up in the Social TV space. The app announced a brand new extension, “SideShow”, allowing unique content to be published alongside the TV shows it syncs with.