NATPE 2012
Trendrr will be attending the NATPE 2012 conference next week. CEO Mark Ghuneim (@MarkGhuneim) will be participating in a panel discussion on new data in the media market with fellow speakers from Rentrack, Kantar Video and AMC Networks.
There will be time to connect with us, so please come ask us about our services and solutions!
Here is a more complete description of the panel: “Data, Data, Data: The New Oil”
“Data, numbers and insight are the fuel of the media industry. They let marketers and agencies make sense of the morass of media vehicles in which to peddle their messages. In fact, some say data is the new oil: the thing we desperately need to keep the cross-platform media business running and ticking. Whether it’s data on social media buzz, TV ratings, online video performance, ROI, time spent or brand awareness, both Madison Avenue and Hollywood need the insights to understand what’s working, and whether they need to shift schedules, messaging, shows or creative. Plus, as consumers increasingly watch shows across platforms, Hollywood is eager to glean how all those platforms work together and whether social media drives ratings, whether branded video sends customers to the store, and whether mobile really is all that. Join us for a discussion on how networks and programmers are harnessing the power of data and the insights it provides to better program, better market and better connect with viewers.”
Check out the full NATPE schedule and Mark’s profile on their site.
Location: Glimmer 3 & 4
When: Tuesday, January 24. 11:00 to 11:45 AM