Insights from our very own Mark Ghuneim:
Three P’s / phases of Social TV
Passive – Watching. (Where we have been)
Persistent – Engaged (Where we are now)
Perceptive – Personalized (Where we are going)
Passive reflects the “TV has always been social” phrase and incudes the social experiences from the 50s – right up to today. We all know this all too well.
Persistent – is the Social TV or connected experiences we are seeing today, including the PTL conversation that takes place on Twitter to the second screen applications and in-show integrations that are taking place now. In this phase we define the opportunity and start to realize it in exciting ways.
Perceptive – The you in TV. Highly personalized experiences from immersive programing that you are in, to the simple -socially informed electric program guides, your shows and DVR recordings etc… This will also include real-time interactive advertising that is highly personalized TV Everywhere will be perceptive to you and your preferences, your library, your life. It’s all about you.