Love & Hip Hop: Atlanta #1 in Social TV This Summer
VH1’s Love & Hip Hop Atlanta has been a definitive Social TV hit this summer. Reasons for success can be traced back to audience, engagement and content:
Audience:
The show resonated with digital natives, urbanites and women alike – segments that traditionally skew on the side of social viewing.
Engagement:
Live tweeting from the cast stimulated fans who relish the opportunity to engage with talent one on one.
Content:
The series places a emphasis on moments of big drama, which maps back to social participation exceptionally well.
For some of the season stats, check out the numbers below:
Season Long Activity Wrap Up (June 1 – August 22)
Love & Hip Hop Atlanta is #1 Social TV series across cable and broadcast this summer (June 1 – August 22).
Social Activity for Love & Hip Hop Atlanta is up 302% over Season 2 of Love & Hip Hop.
On average the show generated more than half a million social interactions per episode, that’s 200K+ more social interactions than the second most social summer program.
In all, the series has earned 5.6M social interactions with 2 reunion episodes still to come.
On average, 90% of activity around Love & Hip Hop: Atlanta during the summer occurred while on air.
Sentiment (for the season) was 43% Positive, 30% Negative, and 27% Neutral.
Females dominated the conversation around the show all season long by producing 67% of all social interactions.
The show also helped boost the performance of VH1, which was the 4th most active non-Olympic cable network between June and August 22nd
Love & Hip Hop: Atlanta Season Finale
The Love & Hip Hop: Atlanta finale earned 728,796 social interactions alone.
During the finale, 73% of viewers chose to tweet about the show from their mobile devices.
The top markets for the season finale were, in order:
| 1 | ATLANTA |
| 2 | NEW YORK |
| 3 | CHICAGO |
| 4 | HOUSTON |
| 5 | LOS ANGELES |