The show resonated with digital natives, urbanites and women alike – segments that traditionally skew on the side of social viewing.
Live tweeting from the cast stimulated fans who relish the opportunity to engage with talent one on one.
The series places a emphasis on moments of big drama, which maps back to social participation exceptionally well.
For some of the season stats, check out the numbers below:
Season Long Activity Wrap Up (June 1 – August 22)
Love & Hip Hop Atlanta is #1 Social TV series across cable and broadcast this summer (June 1 – August 22).
Social Activity for Love & Hip Hop Atlanta is up 302% over Season 2 of Love & Hip Hop.
On average the show generated more than half a million social interactions per episode, that’s 200K+ more social interactions than the second most social summer program.
In all, the series has earned 5.6M social interactions with 2 reunion episodes still to come.
On average, 90% of activity around Love & Hip Hop: Atlanta during the summer occurred while on air.
Sentiment (for the season) was 43% Positive, 30% Negative, and 27% Neutral.
Females dominated the conversation around the show all season long by producing 67% of all social interactions.
The show also helped boost the performance of VH1, which was the 4th most active non-Olympic cable network between June and August 22nd
Love & Hip Hop: Atlanta Season Finale
The Love & Hip Hop: Atlanta finale earned 728,796 social interactions alone.
During the finale, 73% of viewers chose to tweet about the show from their mobile devices.
The top markets for the season finale were, in order: