Late Night Social Showdown: ABC’s Jimmy Kimmel Live Sees Spikes in Social Activity
Leading up to ABC’s ‘Jimmy Kimmel Live’ time slot change to 11:35pm time on Tuesday, there was a 40% increase in conversation with over 18,000 social interactions for January 8, 2013. The conversation doesn’t stop there, last nights airing saw over 23,100 social interactions. Not only is ‘Jimmy Kimmel Live’ seeing a ratings bump, there are lots of people joining the conversation as well. JKL saw a 258% increase in activity, for the new time slot, over the average social interactions of the 2012 telecasts (5,111 vs. 18,318).
In the past seven days ‘Jimmy Kimmel Live’ has seen the most social activity of the now three late night shows. While JKL captured a more female skewing audience (~52% female) on Tuesday, CBS’ ‘The Late Show with David Letterman’ and NBCs’ ‘The Tonight Show with Jay Leno’ skew mostly male (both ~56% male).
As JKL settles into the 11:35pm time slot with ‘The Tonight Show with Jay Leno’ and ‘The Late Show with David Letterman’ lets see if the momentum remains the same.
