This year the major broadcast networks launched a few dozen new series of which a few were hits, at least ten were canceled, and others are still waiting to hear their fate to be passed down from network executives. Trendrr tracked all of the new series this fall, observing how viewers have engaged with each program. The top 5 new broadcast series in terms of highest average social activity per new episode are as follows:
NBC’s Revolution and ABC’s Nashville have been the most successful in generating social activity. Interestingly, ABC’s 666 Park Avenue, which has not been renewed, takes a very close third place. Yet the average social activity around each episode is only one way to measure the social success of a TV program. From another angle, Trendrr is able to see not only the volume of activity, but also assess the value of the audience. For example, although Revolution brings in roughly 16K more social interactions per episode from its audience than Nashville, the Nashville audience ranks higher according to Trendrr’s Audience Influence measure. That means there may be less chatter for Nashville, but those talking have a greater reach.
- Nashville had the highest ratio of engaged female viewers at 71% of the total audience.
- With the exception of The New Normal, all of the most successful new programs this year from a social standpoint are all dramas.
- 666 Park Avenue had the highest average Twitter activity in the group, which speaks to the importance of other second screen services.