CNBC’s #BillionaireShowdown and the Power of Real-time Social TV Data
On, January 25, 2013, CNBC’s Fast Money Halftime Report began as it would any other day with a handful of tweeters discussing the show live. That is until Bill Ackman and Carl Icahn squared up for the so called “Billionaire Showdown”. That’s when tempers flared and social activity began picking up steam:
Twitter activity in real-time
Pretty soon the hashtags #Icahn #BillionairShowdown #CNBC began pouring into our system and sure enough CNBC began trending on Twitter.
CNBC Trends on Twitter
Top Hashtags being captured in real-time on Trendrr
CNBC was all over it in a textbook example of leveraging real-time social activity to build brand equity.
CNBC Twitter Feed
This moment for CNBC provides a great case study, demonstrating how engaging your audience connects the dots between content, trending into tune in.