On, January 25, 2013, CNBC’s Fast Money Halftime Report began as it would any other day with a handful of tweeters discussing the show live. That is until Bill Ackman and Carl Icahn squared up for the so called “Billionaire Showdown”. That’s when tempers flared and social activity began picking up steam:
Pretty soon the hashtags #Icahn #BillionairShowdown #CNBC began pouring into our system and sure enough CNBC began trending on Twitter.
CNBC was all over it in a textbook example of leveraging real-time social activity to build brand equity.
This moment for CNBC provides a great case study, demonstrating how engaging your audience connects the dots between content, trending into tune in.