Late Night Social Showdown (continued):
ABC’s ‘Jimmy Kimmel Live’ dominance over late night programming continues by a reduced margin. After its timeslot change on January 8, social activity around JKL peaked during the January 11 episode with featured guests, Sofia Vergara (Modern Family), George Lois (“Damn Good Advice”), and Musical Guest Bruno Mars. Over the weekend, social activity for JKL dropped by 283%, while Leno saw a 403% increase. On Jan 14, Leno featured guests Nicki Minaj, Billy Connolly and The Saturdays.
Moving into the end of January, social activity for the late night shows seemed to level-out with NBC’s ‘The Tonight Show with Jay Leno’ and CBS’ ‘The Late Show with David Letterman’ fighting for second. On Jan 22, ‘Jimmy Kimmel Live’ continued the lead with over 5,400 social media interactions, ‘The Tonight Show with Jay Leno’ was in second with over 3,100 social media interactions, and ‘The Late Show with David Letterman’ rounded out the group with over 1,400 social media interactions.
The time slot change has not only seen significant increases in social activity for ‘Jimmy Kimmel Live’ it has also seen increases in Nielsen ratings. The late night shows are starting to follow similar patterns across days with some extreme instances of variation. It looks like it will be an episode-by-episode race for the top social late night position.
