Trendrr is proud to be joining the The 50th Anniversary NATPE Conference next week beginning Monday, January 28. The 2013 conference will look “Beyond Disruption” promising to “convene television, technology and advertising leaders” and “reimagine the business models of the future”.
Data is the new creative, and creative is the new data. This talk will examine the reciprocal relation between synced and social TV convergence experiences. Through the data, we can now understand the connection between real time social data and the users points of attention across different devices and services.
We will discuss how this impacts the narrative, user discovery, ratings, and brand opportunities. Case studies and current executions around everything from tentpole events to repeat programming will be discussed. Finally, how this data can be leveraged to improve user experiences.
Time: Wednesday, January 30. 12:30pm
Location: Fontaine Ballroom