Trendrr

By: Shuo Jiang As the NBA playoffs continue into the third round, it worthwhile to look at how each of the remaining teams has performed this season, in terms of 2nd screen activity. As of today there are four teams left competing for the league championship (the Heat, Pacer, Spurs, and Grizzlies).  Below is a [...]

By:  Katharine Jaruzelski Back in 2005, NBC rolled out a new remake of a quirky British comedy called “The Office.” The show premiered to high ratings, which quickly fell off, leaving “The Office” on the verge of cancellation by end of its first season. NBC probably would have called it quits after those first six episodes [...]

Tournament Takeaways The 2013 NCAA Men’s Basketball Tournament generated 23.6M 2nd screen interactions from the First Four through the Championship game – an increase of 131% from 2012. Year-over-year growth of 2nd screen was reflected in increased activity during all rounds of the tournament (from a 59% jump in round 2, to 327% in round [...]

Trendrr’s Marc Hernandez, Managing Director Europe,  is in France for MIPTV this week. As a part of the world-class conferences series delivered by the top executives from the entertainment industry’s leading companies, Hernandez joins a panel discussion on ‘Turning Big Data into Big Revenue’: Big Data’s one of the biggest buzzwords of 2013. Social TV’s biggest [...]

Total Activity by Round – Week 1   Total 2nd screen activity around the first 3 rounds of the men’s NCAA Basketball Tournament was up 119% over 2012. Round 3 experienced the biggest gains, up 327% over 2012. Frequency peaked during Wichita State’s third round upset of Gonzaga, with 3.3 2nd screen interactions per user. [...]

In mid-February, Trendrr introduced an additional layer of metrics including unique social users, share (of voice) and frequency. These metrics in more detail include: Unique – An aggregate value of unique individual users participating in 2nd Screen TV-related conversation Share – A program’s 2nd Screen activity shown as a percent of all cable or broadcast social [...]

GENERAL NEWS Social TV and the Second Screen via Coca Cola Consumers are increasingly using a second (or even third) device while watching TV. Television manufacturers and content producers want to take advantage of that complementary usage and find ways to increase interaction around what you’re watching. The most obvious enhancement is social media, which [...]

ABC’s ‘Jimmy Kimmel Live’ dominance over late night programming continues by a reduced margin. After its timeslot change on January 8, social activity around JKL peaked during the January 11 episode with featured guests, Sofia Vergara (Modern Family), George Lois (“Damn Good Advice”), and Musical Guest Bruno Mars. Over the weekend, social activity for JKL [...]

This year the major broadcast networks launched a few dozen new series of which a few were hits, at least ten were canceled, and others are still waiting to hear their fate to be passed down from network executives. Trendrr tracked all of the new series this fall, observing how viewers have engaged with each [...]

GENERAL NEWS The End of ‘Social TV’ via Ad Age Pre-Twitter (which launched in 2006) and pre-Facebook (born in 2004), it was totally a chore to find out what people thought about TV…Networks — and agencies and brands — actually used to content themselves mostly with little things like, you know, Nielsen ratings. How could you [...]