Trendrr

By: Shuo Jiang As the NBA playoffs continue into the third round, it worthwhile to look at how each of the remaining teams has performed this season, in terms of 2nd screen activity. As of today there are four teams left competing for the league championship (the Heat, Pacer, Spurs, and Grizzlies).  Below is a [...]

By:  Katharine Jaruzelski Back in 2005, NBC rolled out a new remake of a quirky British comedy called “The Office.” The show premiered to high ratings, which quickly fell off, leaving “The Office” on the verge of cancellation by end of its first season. NBC probably would have called it quits after those first six episodes [...]

Trendrr teamed up with Telemundo to curate viewers’ tweets during the Google+ Hangout they hosted during their upfront on Tuesday. Viewers were invited to tweet with #HispanicHollywood to support their favorite celebrity for a star on the Hispanic Hollywood Walk of Fame.   Throughout the broadcast, Trendrr kept track of the number of #HispanicHollywood tweets.

Social TV is gaining traction in France thanks to a partnership between Trendrr and the French version of “The Voice” on TF1, as seen in the article “The Voice en mode Social TV.” “The Voice” has become one of France’s first major social TV programs. It has already established a strong online presence in France through iTunes sales [...]

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Trendrr is on the west coast this week for Digital Hollywood Spring in Los Angeles. CEO, Mark Ghuneim and VP, Meghann Elrhoul, will be on hand discussing the latest in Social TV and 2nd Screen Analytics.  For more information on their particular engagements, see below. Meghann will be discussing ‘2nd Screen Analytics: Measuring and Evaluating [...]

Trendrr 1Q13 Social TV Landscape Report (Part V) Trendrr.TV harnesses the value of real-time 2nd Screen Activity for media and advertising.  The following is the 5th and final installment in a series of blog posts on the Social TV landscape in the first quarter of 2013. AMC is the Top Cable Network in the First [...]

For the second year in a row, Trendrr Studio has partnered with Telemundo to power real-time, engaging experiences around the 2013 Billboard Latin Music Awards.   It all happens tonight, April 25, beginning with a red carpet show from 7pm to 8pm EDT, followed by the actual award show from 8pm to 11pm. Trendrr Studio has [...]

Trendrr 1Q13 Social TV Landscape Report (Part IV) Trendrr.TV harnesses the value of real-time 2nd Screen Activity for media and advertising.  The following is the 4th installment in a series of blog posts on the Social TV landscape in the first quarter of 2013. Broadcast TV accounts for 56% of all 2nd Screen Activity* Although [...]

Trendrr 1Q13 Social TV Landscape Report (Part III) Trendrr.TV harnesses the value of real-time 2nd Screen Activity for media and advertising.  The following is the 3rd installment in a series of blog posts on the Social TV landscape in the first quarter of 2013. Drama is the Most Engaging Television Genre* Overall, dramas have earned [...]